Creativity & Innovation

Creativity, innovation and adaptability are at the heart of all our real estate projects – and we have been true to these values for the past eight years, ever since we started our journey. Our mission is to build with a sense of purpose, add elements of novelty, albeit uniqueness, with every brick we carefully place on our buildings – in order to offer high-class living standards to our customers.

This is why, Forty Management has become the premier choice for hundreds of satisfied clients who value our philosophy and motivate us to improve constantly, to transform properties into first-rate, cosy yet elite living spaces that stand the test of time and of economic challenges.

Over the years, we have witnessed and adapted to transformation of processes, products and sales cycles and this market dynamics shaped our ability to anticipate new client needs and meet even the most demanding requirements. Thus, we have been in a position to acquire an in-depth understanding and know-how of the forces that transform the resort and real estate sector today, with technology and innovation as their main drivers.

Building on our wealth of experience in this industry, we model new services and processes in a highly adaptable manner, to meet and even exceed every client’s expectations. In this respect, we invite you to continue this journey with us, so that we can be part of the drivers that shape this industry today and which will serve as the basis of future investments. 

1 – Technological real estate innovation

2 – Product design and asset management innovation

3 – Sustainability plans in construction and operation

4 – Security plans and mobility strategy

5 – Innovative resort services

Technological real estate innovation

With technology as game changer in every field, innovation in real estate has become the industry’s main driver. All the sectors of the global economy are highly impacted by increased digitalization- and  real estate is no exception. Today, the way we manage and leverage data can make the difference between a company’s success or failure. Decision-making processes based on data, blockchain technology, as well as the use of Big Data generated throughout the stages of real estate product development – from planning to design, construction and, especially, sales – are the foundations of sustainable and profitable projects. Thanks to the emerging technologies and innovations, including Machine Learning and Artificial Intelligence, companies that capitalize on innovative approaches will be able to adapt their products, services and prices to new customers’ expectations and maximize the potential of their transactions.

Product design and asset management innovation

Beyond the digitization of the real estate sector, new technologies have led to radical changes in all human activities, from administrative work to domestic chores. This has brought with it an enormous social transformation that experts still consider to be in its early stages. Briefly, change is here to stay.

Technology, high-speed Internet and flexible forms of remote work, in addition to the capacity for global interconnection result in erasing borders and reducing the need of face-to-face connections from a geographical perspective.  This new flexibility encourage the developers to tailor real estate products that match the clients’ new approach to living and working remotely and to make their lives easier by providing  services that take their living standards to the next level.  Most customers focus on efficiency and on finding a genuine balance between their work and personal life. Therefore, combining living and work spaces is on the rise, and the 2020 health crisis has only reinforced this trend. Many international professionals are moving their offices and homes out of the city and to quieter places where they can work remotely. Second homes, therefore, are becoming much more than simple holiday destinations.

In response, we are uniquely positioned to adapt with asset management innovation that supports these new requirements. Thus, they can result in real estate software and digital transformation strategies, the development of rental management programs or other new products, as there are multiple directions to follow when it comes to innovation in real estate.

Operation strategy and new products

Tourism accommodation offers have become far more sophisticated in recent years, with serviced villas and apartments on the market that can easily compete with hotel services. . What was once an informal business has grown into a professional offer of carefully curated products that can serve highly demanding customers. Consequently, resort operation strategies had to adapt accordingly.

The emergence of holiday apartments as a prestigious residential formula with 5-star services is also linked to the emergence of more knowledgeable and flexible owners when it comes to real estate.  The buy-to-let investment in luxury residential communities not only provides families with a place to escape to or reside in for some time, but is also an economic asset that generates benefits.

A fundamental part of real estate innovation is providing these properties with first-class services and rental management without the owners having to worry about a thing. From usual tasks like price management, checking-in or cleaning, to services like Chef at Home or concierge, these properties have far exceeded the traditional concept of a tourism rental, generating countless advantages for owners and visitors. With an in-depth understanding of these market trends and clients’ expectations, unparalleled know-how of elite real estate development and our focus on continuous innovation, the crystal lagoons is the  state-of-the-art element we add  in our developments, as the centre piece of our upcoming project which also encompasses new hotel development,  facilities and amenities to accommodate the most avant-garde living standards.  

Shared and dynamic work centres

Workers and companies are looking for spaces that quickly adapt to their changing needs, from smaller to more sophisticated ones. The model “office space as a service” is becoming increasingly relevant to a growing number of customers and is also  at the heart of residential communities  located in natural settings away from the urban bustle. Experts in consulting and designing new products for the real estate industry must be able to provide support throughout the development, production and commercialization phases of new real estate products such as coworking spaces, focused on a more flexible business and a relocated or relocatable labour market.

Branded residences

Although not that new to the market, branded residences are still among  the go-to, prestigious places in the world of hospitality, luxury and design. They allow brands to create spaces where clients can live and breathe the lifestyle that makes them unique. From their location and concept – urban, country or beach – to their interior design and services, these branded residences respond to the needs of extremely demanding visitors who seek highly exclusive brands they trust. Leading companies in this sector continue to innovate, coming up with distinctive  and creative responses by developing different types of residences, whether freehold properties or under a buy-to-let formula.

Sustainability plans in construction and operation

Every 21st century development and real estate company must establish a commitment to environmental social governance, in which the use of resources and social impact are smoothly integrated in the resort and the real estate planning. All products and projects have to include a sustainability plan for construction and operation that improves their environmental and social impact.

Sustainable construction implies using new design, materials, and technologies that guarantee good results not only during the construction stage, but throughout the life cycle of the products. And social sustainability is also highly interconnected with the human resources planning, because the relationship with the surrounding community, the  staff and all the other stakeholders depends on it.

A pioneer in sustainable real estate development, Forty Management is acknowledged by clients, communities and peers alike as one of the most innovative companies that was at the forefront of sustainability in this industry, promoting green standards that are acclaimed across the entire market in Romania. In this respect, Central District Cuza 99 was the first international awarded green development in Romania and the first to use Active Ceramic technology (transforming  CO2 into oxygen), nontoxic paints and adhesives starting from 2014.  Thus, the building releases daily the equivalent oxygen of 2 ha of green trees. Remaining true to our mission to innovate and continuously improve the quality of life, we developed Central District Viitorului 134, another mixed use development which was the first Near Zero Efficiency Building in Romania.

Leveraging its know-how in terms of sustainability and experience in authentically innovative real estate development, Forty Management has begun the works for its next major scale-up urban reconversion: Central District Lagoon City. This outstanding project will be the first large-scale mixed-use development to meet the self-sustainable standard, as all the utilities will be produced on site. All our developments actually meet the „Green Building” standard.

Security strategy and mobility plans

Safety and easy access are the crucial aspects of any residential project.  A mixed-use development distinguishes on the market based on various criteria, from the geographical location or the architectural style, access to services and facilities. However, safety and comfort remain of paramount concern when clients choose their next home. Residential complexes must also facilitate the customers’ mobility, which is becomes increasingly important if they are located in rural areas.

Security strategy for residential and tourism resorts

The concept of security is closely connected to that of feeling at home. One of the secrets of successful residential and resort communities is having developed resort security plans that make guests and owners feel safe. However, the security strategy has to be balanced, so as not to give residents the feeling of being watched or locked in. A mix of  new technologies and proper  design usually results in security plans that place comfort and safety on the same level.

Mobility plans for tourist and residential destinations

An important aspect of an exclusive tourism destination is its capability to isolate residents and guests from the noise and stress of urban centres. A professional mobility strategy also contributes to customers’ fully enjoying idyllic sceneries, while equally providing a sense of exclusive benefits and facilities to accessible destinations.  Mobility plans also need to consider existent infrastructure and transport, as well as the mobility within the resort for a wide variety of potential users.

Development of services in resorts or urban reconversion: tailor-made experiences

With our societies in constant transformation, clients’ demands and expectations change as well when it comes to their touristic or residential experiences in a large scale development. The experience is shaped by aspects beyond  the real estate assets themselves and services such as sports, gastronomy, leisure, culture or shopping, are also fundamental to  a residential community.

Fostering a sense of community and belonging, with state-of-the-art services and benefits is crucial in order to understand the needs of our clients and to anticipate their expectations. And, beyond the self-sustainable and ground-breaking technologies, this is what Lagoon City is about: creating a living, breathing community which can benefit of tailor-made, memorable experiences. In our first large-scale mixed-use development our clients will be our most important stakeholders.