With over 15 years’ experience in Public Relations and a journalistic background, Loredana covers both the corporate and the brand communication of the company.
Over the years, Loredana has managed complex communication projects, from all sectors of business, from real-estate to finance, lifestyle, healthcare, technology and FMCG, some of them being granted with international communication awards.
Her belief is that communication should be above all business efficient. Sometimes that equals creativity, but always involves strategic thinking, a good knowledge of the business and the market, and proper adjustment of the communication tools to the company’s needs.
Loredana graduated from the Faculty of Journalism and Communication studies, within the University of Bucharest.